Flytxt ties up with Idea Cellular in India
February 19, 2014, India
Flytxt, a Big Data Analytics powered solution provider for Communication Service Providers (CSPs) announced its partnership with Idea Cellular, the third largest mobile operator in India. As part of this deal, Flytxt will deploy its multi-channel mobile advertising platform, QREDA, and connect to its mobile advertising market place, mADmart, that would facilitate brands and agencies to engage with over 130 million Idea subscribers directly, delivering relevant ads.
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Flytxt releases analytics reference guide for CSPs
January 29, 2014, Dubai
Flytxt, the leading Analytics solution provider for Communication Service Providers (CSPs), announced the release of a best practices reference guide on Big Data Analytics featuring Gartner research. The definitive guide focuses on how CSPs can leverage their available data to generate measurable economic value.
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Flytxt platform recognized as ‘ Exemplar’ in NASSCOM’s Product Excellence Matrix for Marketing Analytics
November 27, 2013, November
Flytxt, the provider of Big Data Analytics powered marketing solutions for Communication Service Providers (CSPs) with a focus on generating incremental economic value, today announced that its platform NEON has been positioned in the ‘Exemplar’ quadrant of NASSCOM’s Product Excellence Matrix for Marketing Analytics applications. Flytxt platform is the only one to get featured in the ‘Exemplar’ quadrant of the matrix. NASSCOM in partnership with Frost & Sullivan has rolled out the ‘Product Excellence Matrix’ initiative to benchmark Indian software products across categories like Business Intelligence and Marketing Analytics. The matrix was created after evaluating more than 60 software products in Analytics domain based on criteria like product innovation and roadmap, go to market strategies, client references and business model.
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Flytxt wins Aegis Graham Bell Award for innovation in mobile advertising
October 28, 2013, India
Flytxt, the Big Data Analytics powered customer experience, revenue management and mobile advertising solution provider for Telecom Operators won the Aegis Graham Bell award for their unique multi-operator anchored mobile advertising market place, mADmart. This 2-sided business model connects brands and advertisers to mobile subscribers directly, ensuring a new revenue stream for operators while delivering better ROI to advertisers. Aegis Graham Bell award, an initiative of Aegis School of Business in partnership with COAI and PwC, is one of the best known global recognitions in the field of TIME (Telecom, Internet, Media and Entertainment).
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