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Case Studies

Showing 52 resources

Expanding the Active User Base
OMNI-CHANNEL CVM

Case Study Digital ·

Jan 21, 2026

Expanding the Active User Base

  • AI personalised onboarding and nurtured user journeys across services driving sustained engagement at scale
  • 30% uplift in DAUs; 8% growth in MAUs
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Elevating Employee Care & Experiences
AI FOR CARE ENTERPRISE AI

Case Study Enterprise ·

Jan 20, 2026

Elevating Employee Care & Experiences

  • AI unified HR policies, documents, and real-time HRMS data into a single conversational self-service experience for employees
  • Improved employee experience through intuitive self-service
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Accelerating Digital Services Revenue

Case Study ·

Jan 20, 2026

Accelerating Digital Services Revenue

  • AI personalized content discovery across multiple services accelerating engagement and driving subscriptions
  • 18% increase in music streaming; 10% increase in infotainment viewership
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Elevating Digital Experiences in Real-time

Case Study ·

Jan 20, 2026

Elevating Digital Experiences in Real-time

  • AI predicted player inactivity and triggered personalized, real-time interventions reducing churn and improving engagement
  • 77% accuracy in identifying at risk users
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Increasing Customer Servicing Efficiency

Case Study ·

Jan 20, 2026

Increasing Customer Servicing Efficiency

  • AI predicted customer intent in real-time; provided agents with contextual insights
  • 60% accuracy in call intent prediction; 25% reduction in average handle time.
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Elevating Customer Loyalty

Case Study ·

Jan 20, 2026

Elevating Customer Loyalty

  • AI predicted inactive prepaid users; recommended next best offers to reengage them
  • 28% reduction in churn; 14% increase in monthly usage
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Accelerating Product Revenue Growth

Case Study ·

Jan 20, 2026

Accelerating Product Revenue Growth

  • AI personalized offers; identified preferred channels to serve offers to customers
  • 13.6X higher conversions; 2.5X higher purchase frequency
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Increasing Digital Service Adoption

Case Study ·

Jan 20, 2026

Increasing Digital Service Adoption

  • AI identified content fitting each customer’s interests; recommended them in real-time to drive adoption
  • 3.6% successful opt-ins; 8% increase in ARPU
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Growing Assets Under Management (AUM)

Case Study ·

Jan 20, 2026

Growing Assets Under Management (AUM)

  • AI recommended next best mutual funds for each investor
  • 7.45% conversions; 3.14% increase in AUM in a month
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Increasing Micro-asset Business and Collection Efficiency

Case Study ·

Jan 20, 2026

Increasing Micro-asset Business and Collection Efficiency

  • AI guided customers with contextual nudges and timely interventions while onboarding
  • 8% increase in monthly revenue
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Accelerating Digital Business Growth

Case Study ·

Jan 20, 2026

Accelerating Digital Business Growth

  • AI recommended next best insurance policy for existing customers
  • 2X higher inquiries generated; 12% higher new policy subscription
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How Flytxt’s AI Outperformed Heuristics to Boost Subscription Revenue of a leading CSP with over 13 million subscribers

Case Study ·

Nov 24, 2025

How Flytxt’s AI Outperformed Heuristics to Boost Subscription Revenue of a leading CSP with over 13 million subscribers

  • 13.6X higher likelihood of conversion
  • 2.5X higher purchase frequency
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How Flytxt’s Niya-X Marketing Expert helped a leading financial services provider in India accelerate AUM growth

Case Study ·

Nov 24, 2025

How Flytxt’s Niya-X Marketing Expert helped a leading financial services provider in India accelerate AUM growth

  • 7.45% increase in conversions
  • 3.14% increase in monthly AUM
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How Flytxt solution reduced email outreach cost by 86%? Going from vendor-driven to value-driven

Case Study ·

Nov 19, 2025

How Flytxt solution reduced email outreach cost by 86%? Going from vendor-driven to value-driven

  • Faster, smarter, efficient email campaigns
  • 20% increase in click-through rates
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How Flytxt Helped a Telco Shift from One-way Messaging to Rich Digital Engagement

Case Study ·

Nov 19, 2025

How Flytxt Helped a Telco Shift from One-way Messaging to Rich Digital Engagement

  • 30% increase reach via Instagram; Mobile landing page visitors increased 2X
  • CTR increased by 30% in Whatsapp and by 50% in mobile landing pages
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An Online Gaming Company Reverses User Drop-Off and Boosts High-Value Player Retention with Flytxt AI

Case Study ·

Aug 7, 2025

An Online Gaming Company Reverses User Drop-Off and Boosts High-Value Player Retention with Flytxt AI

  • 77% accuracy in predicting player inactivity across gaming segments
  • Significant drop in churn among high-value players
  • Increased revenue and longer playtime through targeted content and game recommendations
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An Asian MVNO upgraded postpaid contracts of customers to increase overall Customer Lifetime Value by 2%

Case Study ·

Oct 18, 2024

An Asian MVNO upgraded postpaid contracts of customers to increase overall Customer Lifetime Value by 2%

  • 8% unique monthly conversions for plan upgrades
  • 68% open rate for email campaigns
  • 2% incremental impact on postpaid customer lifetime value
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Telco Optimizes B2B Lead Generation through Data-Driven Insights and Omni-Channel Engagement

Case Study ·

Oct 14, 2024

Telco Optimizes B2B Lead Generation through Data-Driven Insights and Omni-Channel Engagement

  • Timely distribution of leads to the CRM for effective sales follow-up
  • Streamlined customer engagement
  • Improved upsell/cross-sell
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A premier insurance company leverages Flytxt AI to improve cross-sell rate by 12%

Case Study ·

Aug 23, 2024

A premier insurance company leverages Flytxt AI to improve cross-sell rate by 12%

  • 2X higher inquiries generated with AI-recommended offers.
  • 12% improvement in cross-sell conversions.
  • 18% of the conversions from previously overlooked segments.
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Applying AI to reduce customer effort and deflect calls from call centers

Case Study ·

Apr 8, 2024

Applying AI to reduce customer effort and deflect calls from call centers

  • Achieved 62% accuracy and 99% precision in identifying customer intent.
  • Leads to potential reduction in customer effort and faster resolution of customer issues.
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A Leading Telco Leverages Flytxt’s Retention Accelerator SaaS To Revive Data Usage of Dormant Customers

Case Study ·

Feb 15, 2024

A Leading Telco Leverages Flytxt’s Retention Accelerator SaaS To Revive Data Usage of Dormant Customers

  • AI solution delivered 83% accuracy with 74% precision
  • Results included a 9.2% increase in monthly data usage, a 3.8% increase in monthly data revenue, and a 2.7% increase in monthly ARPU.
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A major African Telco leverages Flytxt’s AI to increase offer uptake on inbound digital touchpoints

Case Study ·

Nov 24, 2023

A major African Telco leverages Flytxt’s AI to increase offer uptake on inbound digital touchpoints

  • 61% increase in offer uptake
  • 56% increase in BTL revenue
  • 25% increase in repeat purchase
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A leading APAC Telco Used Flytxt’s CVM SaaS to Launch a Loyalty Program to Boost Digital Engagement

Case Study ·

Nov 24, 2023

A leading APAC Telco Used Flytxt’s CVM SaaS to Launch a Loyalty Program to Boost Digital Engagement

  • 50% drop in inactivity compared to other app users
  • 29% redemption of loyalty offers
  • 2% uplift in monthly ARPU
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An OTT company drives multi-content subscriptions with personalised recommendations

Case Study ·

Jul 13, 2023

An OTT company drives multi-content subscriptions with personalised recommendations

  • 18% increase in music streaming
  • 17% growth in news channel subscription
  • 15% improvement in chat activity
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A Tier 1 Asian Telco leverages Flytxt SaaS to deliver contextual offers through digital marketing channel for sustained user engagement

Case Study ·

Jul 5, 2023

A Tier 1 Asian Telco leverages Flytxt SaaS to deliver contextual offers through digital marketing channel for sustained user engagement

  • Customer interactions on the self-care app increased
  • Offer uptake on app increased, leading to higher revenue
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A super app company leverages Flytxt’s CVM SaaS solution to drive repeat usage

Case Study ·

Jun 19, 2023

A super app company leverages Flytxt’s CVM SaaS solution to drive repeat usage

  • 30% increment in DAUs and 8% increment in MAUs in the first 3 months of engagement
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A microlending service provider personalizes onboarding journey of its customers

Case Study ·

Apr 12, 2023

A microlending service provider personalizes onboarding journey of its customers

  • Better customer engagement resulting in around 8% increase in monthly revenue
  • Streamlined the onboarding process for microlending consumers improving the customer experience
  • Timely and contextual engagement resulting in an increase in inquiries for short term loans
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A leading Telco in East Africa leverages Flytxt’s AI to accelerate business outcomes of upsell/cross-sell campaigns

Case Study ·

Nov 30, 2022

A leading Telco in East Africa leverages Flytxt’s AI to accelerate business outcomes of upsell/cross-sell campaigns

  • The net conversion rate improved by 2X over a month
  • Unique target conversions increased by 70% over a month
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A fintech company regularizes payment behavior of BNPL customers

Case Study ·

Oct 4, 2022

A fintech company regularizes payment behavior of BNPL customers

  • The analytics and automation capabilities improved customer engagement, resulting in an average incremental impact of 8% per month.
  • The timely and contextually relevant engagement significantly reduced calls to the customer care centre, decreasing the cost of serving customers.
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A leading 4G service provider leveraged Flytxt’s packaged CVM cloud solution to improve customer retention

Case Study ·

Aug 25, 2022

A leading 4G service provider leveraged Flytxt’s packaged CVM cloud solution to improve customer retention

  • Deployment and Integration in under 4 weeks
  • 7X increase in micro segmented retention
  • 8% improvement in monthly retention
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A major Asian Telco optimized performance of live marketing campaigns with Flytxt’s autonomous AI

Case Study ·

Jul 12, 2022

A major Asian Telco optimized performance of live marketing campaigns with Flytxt’s autonomous AI

  • AI-powered recommendations helped realized an additional revenue of 36K USD/month from 20% of its total base
  • AI-recommended campaigns recorded 44% higher net conversions than other campaigns
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A global MVNO plugs in Flytxt’s AI to assure business outcomes of campaigns on their MarTech platform

Case Study ·

Jul 4, 2022

A global MVNO plugs in Flytxt’s AI to assure business outcomes of campaigns on their MarTech platform

  • The actionable insights from AI solutions helped in augmenting client’s upsell/cross-sell/retention campaigns executed on Salesforce Marketing Cloud
  • Deployment of Flytxt’s well-trained and proven AI in a major European market resulted in an incremental revenue of 150K USD in the first month post deployment
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Enabling collaboration between Telco and partner to drive digital business

Case Study ·

Jan 27, 2022

Enabling collaboration between Telco and partner to drive digital business

  • The solution predicted churn with an accuracy of 86%
  • The model outperformed client’s in-house model, whose precision range was only 70%-80%
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Creating brand awareness by engaging customers using hyper localized promotion

Case Study ·

Apr 7, 2021

Creating brand awareness by engaging customers using hyper localized promotion

  • 10+ MN impressions during the campaign period
  • 69% of the target audience responded to the promotion
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Driving profitable customer engagement quickly with CVM-in-a-Box solution
OMNI-CHANNEL CVM AI FOR MARKETING

Case Study Telecom ·

Jan 29, 2021

Driving profitable customer engagement quickly with CVM-in-a-Box solution

  • 3X increase in the number of micro-segmented campaigns within 2 months
  • 5% incremental revenue impact realized in quick time
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Reviving Inactive customers through Social Media Engagement
OMNI-CHANNEL CVM AI FOR MARKETING

Case Study Telecom ·

Jan 20, 2021

Reviving Inactive customers through Social Media Engagement

  • Analytics-driven customer engagement over Facebook targetitng inactive customers
  • 10.5% of inactive customers reactivated and brought into the network in 11 days
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Driving Usage of Mobile Wallet by Contextual Customer Engagement
OMNI-CHANNEL CVM AI FOR MARKETING

Case Study Telecom Digital ·

Nov 27, 2020

Driving Usage of Mobile Wallet by Contextual Customer Engagement

  • Generated around 3.5MN USD incremental revenue from loan services in 7 months
  • Average number of daily wallet transactions for each customer increased from 4 to 7
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Covid 19 Lockdown: E-commerce Drives Sales by Precision Marketing

Case Study Digital ·

May 20, 2020

Covid 19 Lockdown: E-commerce Drives Sales by Precision Marketing

  • 4.5 MN impressions in just about a week
  • Generated approximately 4% CTR
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Enhancing Customer Engagement with Dynamic Product Bundles

Case Study ·

May 11, 2020

Enhancing Customer Engagement with Dynamic Product Bundles

  • 39% average increase in month-on-month revenue
  • Dynamic products contributed to 60% of the total revenue
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Enhancing Customer Engagement with Dynamic Product Bundles

Case Study ·

May 11, 2020

Enhancing Customer Engagement with Dynamic Product Bundles

  • 39% average increase in month-on-month revenue
  • Dynamic products contributed to 60% of the total revenue
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Drive uptake of real-time contextual offers through comprehensive CVM Program

Case Study ·

May 6, 2019

Drive uptake of real-time contextual offers through comprehensive CVM Program

  • 5.5% increase in the uptake of cross-sell data offers
  • 6% offer uptake through contextual up-sell and revival campaigns
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Re-engage inactive customers and stimulate usage through contextual upsell

Case Study ·

Mar 19, 2019

Re-engage inactive customers and stimulate usage through contextual upsell

  • 28% drop in churn
  • 14% increase in monthly usage
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Drive adoption of content streaming services among postpaid customers

Case Study ·

Feb 28, 2019

Drive adoption of content streaming services among postpaid customers

  • 3.6% customers opted in for the streaming service
  • 8% increase in ARPU
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Drive customer engagement on new digital channels to maximize sales

Case Study ·

Dec 17, 2018

Drive customer engagement on new digital channels to maximize sales

  • 70% higher offer take up rate on new digital channels as against traditional channels
  • 30% increase in offer take up rate across new age digital channels in two months
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Improving Agent’s Turn-around Time with Machine-learned Offer Recommendation

Case Study ·

Dec 5, 2018

Improving Agent’s Turn-around Time with Machine-learned Offer Recommendation

  • 4% increase in total conversions at customer care centers
  • 85% reduction in agent turnaround time for offer recommendation
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Accelerating mobile money penetration with contextual offer recommendation

Case Study ·

Dec 5, 2018

Accelerating mobile money penetration with contextual offer recommendation

  • The base penetration improved from 2% to 3.25% within a period of 3 months
  • Offer conversion improves from 4.5% to 20%
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Stimulate the usage of inactive ‘foreign resident’ customers through contextual marketing

Case Study ·

Nov 7, 2018

Stimulate the usage of inactive ‘foreign resident’ customers through contextual marketing

  • 33% drop in customer churn
  • 8% growth in ARPU
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Machine learned offer prioritization and automated recommendation improves product uptake

Case Study ·

Jul 12, 2018

Machine learned offer prioritization and automated recommendation improves product uptake

  • Priority 1 offer achieved a conversion rate of 68% across touch points
  • 15% uplift in the uptake of priority 2 offers
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Leading online retail chain stimulated online sales inquiries through targeted promotional campaign

Case Study ·

Jun 1, 2018

Leading online retail chain stimulated online sales inquiries through targeted promotional campaign

  • Achieved CTR of ~1% with 1K unique website clicks
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Improving offer acceptance across touchpoints with machine learning model to dynamically prioritize offers

Case Study ·

May 31, 2018

Improving offer acceptance across touchpoints with machine learning model to dynamically prioritize offers

  • Customer engagement improved 6X over touch points
  • 88% of the total conversions from retailer touchpoints
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Stimulate and regularize usage of inactive customers through continuous customer engagement

Case Study ·

Feb 1, 2018

Stimulate and regularize usage of inactive customers through continuous customer engagement

  • 7% increase in usage
  • 2.5 Million customers opt in for higher value plans in a month
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Best fit plan auto recommendation and omni-channel promotion to drive customer engagement and loyalty

Case Study ·

Oct 30, 2017

Best fit plan auto recommendation and omni-channel promotion to drive customer engagement and loyalty

1.6x increase in the number of opt ins among regular plan customers for higher value plans

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