Case Studies

Showing 54 resources

Autonomous Growth marketing with Agentic AI
AI FOR MARKETING

Case Study Enterprise ·

Jun 29, 2026

Autonomous Growth marketing with Agentic AI

  • Achieve instant campaign analysis, near-zero-touch campaign operations, and 100% direct access to marketing intelligence.
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Expanding the Active User Base
OMNI-CHANNEL CVM

Case Study Digital ·

Jan 21, 2026

Expanding the Active User Base

  • AI personalised onboarding and nurtured user journeys across services driving sustained engagement at scale
  • 30% uplift in DAUs; 8% growth in MAUs
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Elevating Employee Care & Experiences
ENTERPRISE AI AI FOR CARE

Case Study Enterprise ·

Jan 20, 2026

Elevating Employee Care & Experiences

  • AI unified HR policies, documents, and real-time HRMS data into a single conversational self-service experience for employees
  • Improved employee experience through intuitive self-service
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Case Study ·

Jan 20, 2026

Accelerating Digital Services Revenue

  • AI personalized content discovery across multiple services accelerating engagement and driving subscriptions
  • 18% increase in music streaming; 10% increase in infotainment viewership
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Case Study ·

Jan 20, 2026

Elevating Digital Experiences in Real-time

  • AI predicted player inactivity and triggered personalized, real-time interventions reducing churn and improving engagement
  • 77% accuracy in identifying at risk users
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Increasing Customer Servicing Efficiency
AGENTIC AI AI FOR MARKETING

Case Study BFSI ·

Jan 20, 2026

Increasing Customer Servicing Efficiency

  • AI predicted customer intent in real-time; provided agents with contextual insights.
  • 60% accuracy in call intent prediction; 25% reduction in average handle time.
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Case Study ·

Jan 20, 2026

Elevating Customer Loyalty

  • AI predicted inactive prepaid users; recommended next best offers to reengage them
  • 28% reduction in churn; 14% increase in monthly usage
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Case Study ·

Jan 20, 2026

Accelerating Product Revenue Growth

  • AI personalized offers; identified preferred channels to serve offers to customers
  • 13.6X higher conversions; 2.5X higher purchase frequency
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Case Study ·

Jan 20, 2026

Increasing Digital Service Adoption

  • AI identified content fitting each customer’s interests; recommended them in real-time to drive adoption
  • 3.6% successful opt-ins; 8% increase in ARPU
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Case Study ·

Jan 20, 2026

Accelerating Digital Business Growth

  • AI recommended next best insurance policy for existing customers
  • 2X higher inquiries generated; 12% higher new policy subscription
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Case Study ·

Oct 4, 2022

A fintech company regularizes payment behavior of BNPL customers

  • The analytics and automation capabilities improved customer engagement, resulting in an average incremental impact of 8% per month.
  • The timely and contextually relevant engagement significantly reduced calls to the customer care centre, decreasing the cost of serving customers.
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Reviving Inactive customers through Social Media Engagement
OMNI-CHANNEL CVM AI FOR MARKETING

Case Study Telecom ·

Jan 20, 2021

Reviving Inactive customers through Social Media Engagement

  • Analytics-driven customer engagement over Facebook targetitng inactive customers
  • 10.5% of inactive customers reactivated and brought into the network in 11 days
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